2026 – 2027 Training Schedule
One Year.52 Live Clinics.
A full year of live weekly training for real estate agents who intend to compete, not just participate. Every Wednesday we take on one problem, challenge the conventional answer, and hand you something you can use that week.
Begins
Wednesday, September 16, 2026
Every Week
Wednesdays, 1:00 PM Eastern
Format
Live on Zoom, 45–60 minutes
Runs Through
Wednesday, September 29, 2027
One registration covers all 52 classes.
12:00 PM Central · 11:00 AM Mountain · 10:00 AM Pacific
Dark for Thanksgiving week and the holidays.
Q3 2026
How You Compete
September 16, 2026 – September 30, 2026 · Classes 1–3
Three classes to open the year on the decisions everything else rests on: competing on purpose, giving a consumer a real reason to choose you, and fixing conversion before chasing volume.
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WED Sep 16 2026
Class 1
The One-Word Shift That Changes Everything
Most agents are trained to do the work, not to win the business. We reframe every decision around one question — how do I compete? — across positioning, value, skills, visibility and process.
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WED Sep 23 2026
Class 2
Why Hire You Over Other Agents?
“Service, honesty, market knowledge” makes you interchangeable. Build a USP that names who you serve, the problem you solve, the result you create, and why anyone should believe you.
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WED Sep 30 2026
Class 3
It’s NOT a Numbers Game. It’s a SKILLS Game!
If you need 100 leads to close what a skilled agent closes from 25, you don’t have a lead problem. We measure the four conversion stages and go to work on the weakest one.
Q4 2026
Business Math, Time & Better Leads
October 7, 2026 – December 16, 2026 · Classes 4–13
Reverse-engineer the income you say you want, protect the hours that produce it, and learn what separates a real lead from a name on a list.
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WED Oct 7 2026
Class 4
Work Less, Earn More!
Reverse-engineer income instead of guessing at it: income goal → net per closing → closings → clients → appointments → conversations. We build your math live on the call.
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WED Oct 14 2026
Class 5
A 15-Hour Week That Creates Closings
Money-making activity gets buried under email, technology and transaction noise. We build next week’s 15-hour acquisition calendar and decide what gets systemized or dropped.
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WED Oct 21 2026
Class 6
Don’t Scale Leads Until This Is Done
More traffic into an unprepared business just creates more waste. Score your readiness across USP, presentations, follow-up, calendar and conversion skill before you spend another dollar.
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WED Oct 28 2026
Class 7
Wrong Leads, Wrong Results
Low-intent contacts drain your time and distort your marketing math. Evaluate a lead on fit, intent, timing, context and reachability, then sort the pipeline you have right now.
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WED Nov 4 2026
Class 8
Lead Generation Is Only Step One
A lead is permission to begin a process, not a client. We map the full path — identify, capture, nurture, raised hand, conversation, appointment — and find your missing stage.
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WED Nov 11 2026
Class 9
Stop Buying Hope
Buying names without a process around them is not a growth strategy. Five questions to ask before you fund any lead source, applied live to one you are paying for today.
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WED Nov 18 2026
Class 10
Timing Wins
Most agents meet the seller after that seller has already interviewed someone else. Learn the behaviors that signal intent early, and how to be in the conversation first.
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WED Nov 25 2026
No class — Thanksgiving week
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WED Dec 2 2026
Class 11
The Follow-Up Trigger
Cold outreach asks whether they want to sell. Triggered follow-up references something the consumer actually did. We rewrite one of your cold scripts into a contextual conversation.
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WED Dec 9 2026
Class 12
Why Most Agents Lose Money on Ads
Facebook usually isn’t the problem. Ads amplify the economics already present in the business — we score audience, offer, message, follow-up and conversion before touching budget.
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WED Dec 16 2026
Class 13
A Machine Beats Hustle
Hustle works right up until you get busy. Identify the five activities that stop when transactions demand attention, and build a cadence that survives your busy season.
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WED Dec 23 2026
No class — holiday break
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WED Dec 30 2026
No class — holiday break
Q1 2027
Follow-Up, Conversations & Authority
January 6, 2027 – March 31, 2027 · Classes 14–26
Turn opportunity into appointments — speed, prioritization and multi-touch nurture — then build the reviews, website and visibility that frame every conversation before it starts.
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WED Jan 6 2027
Class 14
The Real KPI Is Conversations
Cost per lead is a vanity number. Track cost per qualified conversation instead — the actual bridge between marketing spend and closings.
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WED Jan 13 2027
Class 15
Your Follow-Up Is Either a Machine or a Mess
A CRM stores information; it does not decide what happens next. Draw your follow-up on one page and document the first seven touches every new lead receives.
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WED Jan 20 2027
Class 16
Speed Changes the Conversation
Every hour you wait, the prospect’s context gets colder and a relevant inquiry starts to feel like cold prospecting. We role-play the 60-second triggered response.
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WED Jan 27 2027
Class 17
Stop Treating Every Lead the Same
Equal treatment is not always smart treatment. Sort by fit, intent, recency and behavior into hot, priority, nurture, long-term and disqualify — then work the top of the list first.
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WED Feb 3 2027
Class 18
The Lead Isn’t Dead. The Timing Is Wrong.
A prospect who ignores you in September may urgently need you in January. Review 20 “dead” leads and find the future value sitting inside them.
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WED Feb 10 2027
Class 19
Why One Touch Never Works
You would never expect one workout to make you fit. Count the meaningful touches your average prospect receives over 90 days, then add one that actually matters.
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WED Feb 17 2027
Class 20
The Appointment Starts Before the Call
Consumers begin deciding whether to trust you before you know they exist. Google yourself the way a seller would, and fix the weakest thing on page one.
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WED Feb 24 2027
Class 21
Authority Attracts. Trust Converts.
Two different assets doing two different jobs — authority earns consideration, trust lowers the risk of choosing you. Score yours separately and strengthen the weaker one.
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WED Mar 3 2027
Class 22
If Nobody Sees You, Nobody Hires You
You can be the best-kept secret in town and still go broke. Pick the three places your future clients should repeatedly see you, and commit to one of them for 90 days.
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WED Mar 10 2027
Class 23
The Referral That Never Called
Modern referrals arrive with a digital background check. We trace the path from referral to Google to reviews to website — and to the call you never knew you lost.
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WED Mar 17 2027
Class 24
Reviews Are Borrowed Trust
Reviews reduce uncertainty and reinforce every recommendation you get. A repeatable system to ask, make it easy, follow up, display and reuse them properly.
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WED Mar 24 2027
Class 25
Your Website Isn’t an Asset Until It Works
Most agent sites do not educate, rank or prove anything. What turns a site into a compounding asset: local relevance, useful content, search pages, reviews and clear next steps.
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WED Mar 31 2027
Class 26
Stop Posting. Start Building Authority.
Disconnected posts do not establish expertise. Build content that repeatedly proves competence — buyer education, seller education, market explanation, listings and local knowledge.
Q2 2027
Content, Database & Listing-First Growth
April 7, 2027 – June 30, 2027 · Classes 27–39
Make one idea go ten places, wake up the database you already own, and build the listing-first business that creates its own next opportunity.
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WED Apr 7 2027
Class 27
One Video Should Become Ten Assets
Stop starting from scratch every week. One strong idea becomes short clips, an article, a transcript page, emails, social posts, a podcast segment and quote graphics.
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WED Apr 14 2027
Class 28
You Don’t Need to Become an Influencer
Local usefulness and credibility beat broad fame every time. What to produce when you have no interest in becoming a personality.
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WED Apr 21 2027
Class 29
Your CRM Is a Storage Unit
Stored contacts are not productive relationships. Clean, segment, enrich, communicate — and identify real reasons to pick up the phone.
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WED Apr 28 2027
Class 30
A Silent Database Becomes a Graveyard
Past clients forget, circumstances change and opportunities pass unnoticed. Build the ongoing rhythm: useful newsletter, personal touch, market update, annual review, trigger-based call.
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WED May 5 2027
Class 31
Ask for Referrals Without Asking for Referrals
“Who do you know?” feels transactional and wears thin. Become useful, visible and easy to refer instead, and make the introduction simple for the person making it.
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WED May 12 2027
Class 32
The Referral Partner Nobody Forgets
Meeting professionals is not a partnership. Choose a complementary partner, learn their business, promote them, create content together and hold a cadence.
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WED May 19 2027
Class 33
Stay in Touch Before You Need Something
Transactional communication erodes relationship value. What to send between transactions so you stay relevant, get remembered and stay top of mind.
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WED May 26 2027
Class 34
Every Listing Should Create the Next Listing
Stop treating transactions as isolated events. One listing produces content, neighborhood visibility, buyers, reviews, proof and the next seller conversation.
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WED Jun 2 2027
Class 35
Your Listing Appointment Starts Before You Arrive
Credibility is built before the meeting, not during it. Pre-list material, visible proof and clear expectations frame the appointment before you sit down.
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WED Jun 9 2027
Class 36
What Sellers Must See Before They Hire You
Telling a seller you are good is not proof. Local expertise, documented results, a clear process, real differentiation and communication standards are what create certainty.
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WED Jun 16 2027
Class 37
Stop Giving Generic Listing Presentations
Same CMA, same photography, same “internet marketing” as everyone else in the room. Build a proposition around the seller’s problem, your process and your evidence.
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WED Jun 23 2027
Class 38
Listings Create Gravity
Listings are market-making assets, not just a seller-side commission: buyer opportunity, neighborhood exposure, content, referrals and future listings all come from them.
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WED Jun 30 2027
Class 39
How to Create Competition for Your Listings
Putting a property everywhere is not the same as creating urgency. Concentrate qualified buyer attention deliberately — ethically, and with a process you can explain.
Q3 2027
Client Value, Financial Strategy & Leverage
July 7, 2027 – September 29, 2027 · Classes 40–52
Become genuinely more valuable to buyers and homeowners, extend the relationship past the closing, and put real infrastructure under the whole business.
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WED Jul 7 2027
Class 40
Stop Selling “Marketing.” Sell Certainty.
Feature-dumping photography, portals and social ads does not move a seller. Translate every activity into an outcome, and back it with evidence that reduces their uncertainty.
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WED Jul 14 2027
Class 41
The Seller Doesn’t Care About Your Tools
Technology only matters when it produces a better client experience or a better result. Learn to present the finished outcome instead of the software behind it.
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WED Jul 21 2027
Class 42
Stop Being Just a Door Opener
Buyers see very little difference between agents. Help clients make better decisions: clarify goals, understand financing, evaluate options, negotiate, and plan beyond closing.
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WED Jul 28 2027
Class 43
The Interest Rate Is NOT the Whole Story
Rate and payment are only two variables. Total dollars, balance, term, cash flow and personal circumstances change what the right answer actually is.
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WED Aug 4 2027
Class 44
A Lower Payment Can Cost You More
A payment reduction is not automatically savings. Closing costs, a higher balance, a reset term and the break-even point determine whether a refinance really helps.
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WED Aug 11 2027
Class 45
Your Buyer Needs a Financial Plan, Not Just a Preapproval
A preapproval says what they can borrow, not what they should do. Put the purchase inside income, debts, cash flow and longer-term goals.
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WED Aug 18 2027
Class 46
The Closing Should Start the Relationship
Most agents abandon lifetime client value at the closing table. Build the after-the-sale cadence: 30-day check-in, annual review, equity conversation, life-event updates.
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WED Aug 25 2027
Class 47
Where Does the Payment Go Next?
When a debt is paid off, the freed-up cash flow usually just disappears. Help clients redirect it deliberately toward the next goal, and track the progress with them.
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WED Sep 1 2027
Class 48
What Happens After You’re Debt-Free?
Eliminating debt is the beginning, not the finish line. What reduced obligations can make possible — individualized to the client, and with appropriate professional guidance.
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WED Sep 8 2027
Class 49
A Tool Waits. A System Works.
Most platforms still require you to create, operate and remember everything. The difference between a tool that waits on you and a system that prepares the work for your approval.
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WED Sep 15 2027
Class 50
The Most Expensive Cost Is Your Selling Time
Doing low-value work yourself is not saving money. Put a real value on your hour, then decide what to automate, delegate, eliminate or keep.
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WED Sep 22 2027
Class 51
Are You Building a Job—or a Business?
Growth eventually punishes the solo agent, because every transaction lands on the same person. The leverage that lets production grow without equal growth in your own effort.
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WED Sep 29 2027
Class 52
Infrastructure Beats Hype
Agents restart endlessly with new tools, campaigns, coaches and lead sources without ever fixing the operating model. We connect the full year into one system you can actually run.
Pick it up any week. Start with this one.
The year builds in order, but every clinic stands on its own: one problem, one framework, one exercise, and one action to take before the next Wednesday. Register once and the same link works for all 52.
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